Ganni is a Danish contemporary ready-to-wear fashion brand founded in 2000, by gallerist Frans Truelsen, it started gaining cult popularity in the late 2010s under the tutelage husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup. Ganni is a state of mind more than a way of dressing. It's a way of making women feel like they are capable of anything.