The Balenciaga Spring/Summer 2024 collection, showcased at Paris Fashion Week, took a distinctive route by orchestrating a theatrical presentation filled with a close circle of Demna's (likely Demna Gvasalia, the creative director of Balenciaga) friends and family, adding a personal touch to the event. The collection, named "Capital B," was further highlighted through a creatively directed video by Mau Morgó, with a soundtrack by BFRND reworking Édith Piaf’s classic “Sous le Ciel de Paris,” embodying a thematic tie to Parisian culture. A notable debut at this event was the new Cargo Sneaker, marking Balenciaga's ongoing endeavor to meld trendiness with functionality.