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New Balance is about more than sneakers. The brand inspires people to follow their passions and create meaningful change in communities worldwide. "We Got Now."New Balance is a sneaker label with a rich heritage. Founded in 1906 by William J. Riley as the New Balance Arch Company, it originally produced orthopedic shoes and arch supports. Riley's first innovation—a flexible support sole with three triangular contact points inspired by a chicken's claw—delivered enhanced balance and comfort. This invention launched the New Balance Arch company.During the 1950s and 1960s, New Balance's specialized expertise attracted growing numbers of runners seeking custom-fitted shoes. After Paul Kidd's acquisition in 1956, demand for New Balance running shoes surged and became the company's primary revenue driver. Current owner James S. Davis purchased New Balance on Boston Marathon Day in 1972, when the company consisted of six people handcrafting thirty pairs of 'Trackster' running shoes daily.While the founder drew inspiration from nature's design, today's New Balance designers and engineers find ideas everywhere—from nature and elite athletes to everyday objects and activities. What remains unchanged is the commitment to performance improvement.