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BALMAIN

Notable for its powerful and confident aesthetic, Balmain has been empowering a fashion-conscious clientele since the brand’s launch in 1946. Emerging from the occupation of Paris, Pierre Balmain’s eponymous label played a part in revolutionising French style. Olivier Rousteing’s Balmain is not one that could have happened before he took over — it’s a fashion house built on its social media success, which is clearly not a bad thing when you look at the label’s revenue.

Notable for its powerful and confident aesthetic, Balmain has been empowering a fashion-conscious clientele since the brand’s launch in 1946. Emerging from the occupation of Paris, Pierre Balmain’s eponymous label played a part in revolutionising French style. Olivier Rousteing’s Balmain is not one that could have happened before he took over — it’s a fashion house built on its social media success, which is clearly not a bad thing when you look at the label’s revenue.

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