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MONCLER GENIUS

The Moncler Genius project, first unveiled at Milan Fashion Week, tossed aside the idea of appointing a single creative director to helm a brand. Instead, it advocates a relatively novel approach: asking multiple creative directors to work for the same brand, creating their own individual collections that are released on a rolling calendar.

The Moncler Genius project, first unveiled at Milan Fashion Week, tossed aside the idea of appointing a single creative director to helm a brand. Instead, it advocates a relatively novel approach: asking multiple creative directors to work for the same brand, creating their own individual collections that are released on a rolling calendar.

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