Four Of Our Brands In The Top 10 In Q2

September 27, 2018

Four Of Our Brands In The Top 10 In Q2

At PL-Line we are constanly seeking for the hottest brands and items. Last quarter, four of our brands made it to the top 10 of covated brands of the moment. However hype doesn’t always convert into sales, Off-White, Balenciaga, Givenchy and Prada secured a spot on the Index since some of their products belong to the most wanted items which are often sold out in instantly.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online.

This quarter Balenciaga has to give up their number one spot to finish off the top 3, also giving our very own Off-White a headstart, which grabbed the second spot on the list. Collaborations with Nike, Rimowa and Converse created huge spikes in search for Virgil Abloh’s cult label. While The Royal Wedding in May has propelled Givenchy into the top 5, Italian brand Prada closes off the top 10 thanks to the reinvention of their signature black nylon items by inviting leading creativites for its new men’s collection.

Lyst also makes a list of the most sought after products, only to find out that luxury pool slides were this summer’s biggest footwear trend on the men’s list. Balenciaga’s Triple S sneakers takes the 4th spot, indicating that the “ugly” dad sneaker trend is far from gone. On the other side, the women’s list was dominated by accessories, leaving Off-White Industrial belt on the 6th place.

Below you can find a selection of our favorite items of four of the hottest brands of the moment.

Balenciaga Triple S  Balenciaga Slippers Givenchy Sweater

Givenchy Sweater 1 Off-White Sweater Off-White Bag

Prada Bag Prada hat

 

 

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